People get online for a variety of reasons. Some are looking for a lasting, romantic relationship, while other want to connect with people from their past, make new friends, market their business or product or make connections with people who have similar interests and hobbies. Depending on the type of relationship you are looking for, there are a wide range of websites that will help facilitate it. Some will create a match for you while others simply allow you to put yourself out into cyberspace along with millions of other people can search for you based on certain search criteria.

Social networking sites are extremely popular due to the facilitation of on-line, casual friendships. While some may develop into romantic relationships, the purpose of social networking sites is to get people connected. The steps are simple and the site's resources are generally available to anyone with an email address. While most networking sites are used by individuals, as their popularity has grown, many of these sites also offer space to musicians and bands, movies, TV shows and other entertainment or business ventures who wish to increase their visibility.